Monday, December 02, 2013
This new Rogers deal may be the death rattle for the cbc. I am not going to shed any tears for the state broadcaster. The deal removes some of cbc advertising revenue and they still have to pay 100 million a year to broadcast the games. HM Canadian government has already said there are no plans to bal out the CBC. Indeed I hope HM Canadian Government cuts even more! Let the cbc cut its operations to the bone. Get rid of cbc television or better yet survive on a pbs model!! English cbc appeals to a tiny audience. Why should I have to pay for something Irarely if ever watch? For many reasons, Radio-Canada TV maintains a robust presence in the lives of its target audience, while the English service’s audience share has crumbled from 34 per cent in 1967 to 5 per cent today. Faced with exploding competition and a dwindling subsidy, the English CBC clung to hockey as to a life raft, putting up with higher costs, the schedule distortions inflicted by the playoffs, and the erosion of its hockey monopoly. Even before the deal announced on Monday, NHL games could be seen via Sportsnet, TSN and U.S. broadcasters, and the proliferation of outlets will accelerate under Rogers’ control. “The Hockey Night in Canada brand will be tremendously weakened over the next four years,” says Barry Kiefl, a former CBC research director and an independent media analyst. He sees no chance that HNIC will continue after that.