Newspapers better find online revenue streams or they will not last very much longer. It doesn't look like they are getting a bailout. I guess they can wait for Newsmax to buy them.
The Internet is poised to overtake newspapers as the second-largest U.S. advertising medium by revenue behind television, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014.
An ad on the Yahoo homepage. Revenue from online ads is expected to increase in the next five years, according to a report from accounting firm PricewaterhouseCoopers.
The online ad business, excluding mobile ads, is set to expand to $34.4 billion in 2014 from $24.2 billion in 2009, according to the report, which PwC plans to release Tuesday.
Newspapers, meanwhile, continue to suffer from a decline in advertising revenue. According to numbers released by the Newspaper Association of America earlier this year, print advertising revenue dropped 28.6% in 2009 to $24.82 billion. The PwC report estimates that print advertising in newspapers will hit $22.3 billion by 2014.